Nourish+Bloom Market: PR & Marketing Plan

Client Background:

Nourish + Bloom Market is the first autonomous grocery store with robotic delivery in the United States and the first African American owned autonomous grocery store in the world. Nourish + Bloom is on a mission to make eating healthy and convenient. They believe that everyone deserves to eat healthy.

A Health-focused company that offers a range of organic, plant-based products designed to promote overall well-being. Founded in Atlanta, Georgia, Nourish + Bloom began its journey as a local startup aiming to provide high-quality and sustainable health solutions.

Approach:

1. Market Research: DPBell & Associates initiated the project by conducting comprehensive market research. This included an in-depth analysis of competitors, target audience preferences, and trends within the health and wellness sector. Understanding the competitive landscape was crucial in crafting a plan that would set Nourish and Bloom apart.

2. Brand Positioning: Building on the market research insights, DPBell & Associates worked closely with Jamie Michael Hemmings and Jilea Hemmings, the husband-and-wife team, the Founders of Nourish + Bloom to refine and solidify their brand positioning. This involved defining their unique selling points, brand voice, public facing website and core values that resonated with their ideal customers.

3. Media Relations: DPBell & Associates utilized their extensive network of media contacts to pitch Nourish and Bloom’s story to key journalists and reporters in the health and lifestyle segments and as well as technology outlets. They crafted compelling press releases and engaging story angles that highlighted the company’s commitment to sustainable practices and high-quality products. This strategy was leveraged to continue the media coverage for Nourish + Bloom.

Results: 

National Media Coverage: Through their targeted media outreach, DPBell & Associates secured placements in major national media outlets, including prominent publications and TV segments. The coverage highlighted Nourish and Bloom’s unique offerings and contributed to increased brand recognition and credibility and their powerful story.

Conclusion:

DPBell & Associates’ expertise in public relations and marketing, combined with their strategic approach, played a pivotal role in elevating Nourish and Bloom’s brand presence to the national level. Through targeted media outreach, brand positioning and compelling content, they helped Nourish + Bloom Market connect with a broader audience and achieve significant business growth. This successful collaboration stands as a testament to the power of a well-crafted PR and marketing plan in propelling a company towards sustained nationwide recognition.