PR is essential in the media cycle and grown exponentially in the past few years. However, with the rise of social media platforms such as twitter, instagram, facebook and Snapchat, the future of PR, and public affairs firms has become uncertain. Despite growing focus...

In order to best plan for the future of the Public Relations industry, it is best to look at the evolution of public relations over the decades to understand how the dynamics of public affairs strategy and public affairs firms have changed. This understanding will...

A shocking incident of a passenger being dragged off a United Airlines plane has created a spiraling crisis for the airline, which has been worsened by a poor display of public affairs strategy. With consumers threatening to boycott United, CEO Oscar Munoz eventually...

The job of a brand consultant, or brand strategist, is to give professional and constructive business advice. This advice covers a range of topics such as applicable target markets for a brand to market their products towards, pricing strategies, and ideas on brand...

Working in public affairs can be demanding and requires many different skills to succeed.  Public affairs are generally used by large companies, charities, trade unions, membership organisations and interest groups. The main goal of a PR Manager is to build and...

The political world is indeed a harsh environment, and running for a political position can be extremely difficult. It takes a lot of brand management skills for marketing yourself in a way that win over the hearts of voters. To achieve the greatest amount of success,...

PART 1   Desiree Peterkin Bell strives to identify leverage, and define PR strategies through political and non political crises. A crisis is a threatening situation that risks harming people, property, the reputation and the profit of a business. Organisations...

PART 2 Here are more main steps for  planning and handling  a crisis by Desiree Peterkin Bell: 2. Explain the Situation to the Stakeholders When suffering from a crisis, it is important to reach stakeholders to explain the situation and what measures of corrective...

PART 1 Galaxy Note 7 Samsung’s Galaxy Note 7 had great potential and was speculated to be a major contender with Apple.However, in an unexpected turn of events, Samsung had to recall the Note 7 phones after reports of an internal battery error that caused the device...

PART 2 The Democratic National Committee (DNC) suffered from a surprise leak of private emails in 2016. In an effort to effectively manage public affairs and save face, the DNC rushed to limit the damage, with many figureheads, such as Deborah Wasserman Schultz, being...

Working in public affairs often entails working ‘in house’ for an organisation, offering practical political advice based on past experience. Public affairs practitioners often work for a public affairs firm, and can undertake a vast array of tasks for their clients,...

In Part 1, we spoke about some of the tasks that public affairs practitioners, such as Desiree Peterkin Bell, are required to perform. However, there are many other activities that someone working in public affairs will still need to undertake in order to successfully...

Career Info The role of a public relations manager is to help a company, organisation or government agency maintain a positive public image. To achieve this, a PR manager will make use of a variety of media such as direct presentations, writing/reviewing press...

Public Affairs Public Affairs deals with the interactions and communication between a company and its stakeholders. Stakeholders are people with a vested interest in a business. This can range from employees and customers, to the local community and the government....

Managing a campaign can seem like an impossible task, even to professionals with years of experience at a public affairs company. However, if you are going to succeed, your first step must be to figure out where to start. Organising the campaign will become much...

It can be an extremely daunting task to manage a PR campaign. Even for experienced employees of public affairs firms, tackling a campaign head-on can be difficult. For any chance of gaining success with your campaign, the tasks must be broken up and completed using an...

Public Affairs Strategy | How to manage a successful PR campaign (Part 2) There are many stereotypes in PR, and these can often affect where people will choose to apply for a job. Those breaking into the industry after tertiary education must face the decision of...