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PR is essential in the media cycle and grown exponentially in the past few years. However, with the rise of social media platforms such as twitter, instagram, facebook and Snapchat, the future of PR, and public affairs firms has become uncertain. Despite growing focus...
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In order to best plan for the future of the Public Relations industry, it is best to look at the evolution of public relations over the decades to understand how the dynamics of public affairs strategy and public affairs firms have changed. This understanding will...
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A shocking incident of a passenger being dragged off a United Airlines plane has created a spiraling crisis for the airline, which has been worsened by a poor display of public affairs strategy. With consumers threatening to boycott United, CEO Oscar Munoz eventually...
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The job of a brand consultant, or brand strategist, is to give professional and constructive business advice. This advice covers a range of topics such as applicable target markets for a brand to market their products towards, pricing strategies, and ideas on brand...
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Working in public affairs can be demanding and requires many different skills to succeed. Public affairs are generally used by large companies, charities, trade unions, membership organisations and interest groups. The main goal of a PR Manager is to build and...
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The political world is indeed a harsh environment, and running for a political position can be extremely difficult. It takes a lot of brand management skills for marketing yourself in a way that win over the hearts of voters. To achieve the greatest amount of success,...
