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PART 1 Desiree Peterkin Bell strives to identify leverage, and define PR strategies through political and non political crises. A crisis is a threatening situation that risks harming people, property, the reputation and the profit of a business. Organisations...
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PART 2 Here are more main steps for planning and handling a crisis by Desiree Peterkin Bell: 2. Explain the Situation to the Stakeholders When suffering from a crisis, it is important to reach stakeholders to explain the situation and what measures of corrective...
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PART 1 Galaxy Note 7 Samsung’s Galaxy Note 7 had great potential and was speculated to be a major contender with Apple.However, in an unexpected turn of events, Samsung had to recall the Note 7 phones after reports of an internal battery error that caused the device...
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PART 2 The Democratic National Committee (DNC) suffered from a surprise leak of private emails in 2016. In an effort to effectively manage public affairs and save face, the DNC rushed to limit the damage, with many figureheads, such as Deborah Wasserman Schultz, being...
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Working in public affairs often entails working ‘in house’ for an organisation, offering practical political advice based on past experience. Public affairs practitioners often work for a public affairs firm, and can undertake a vast array of tasks for their clients,...
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In Part 1, we spoke about some of the tasks that public affairs practitioners, such as Desiree Peterkin Bell, are required to perform. However, there are many other activities that someone working in public affairs will still need to undertake in order to successfully...
